Copywriter and content writer

Aishwarya

Copy for online education, Dubai real estate and fertility clinics. Three buyers who are nervous, spending real money, and reading every word.

Taking two new clients for Q4 2026

Read the work Book a 20 minute call
Educationdraft in progress

UniAthena Union Square House Kazim's Fertility Barza
[Strongest testimonial goes here, two sentences, mentions a specific result or a specific habit.][Name], [Role], [Company]

Three industries. One writer who has done the reading.

Most writers pick a niche. Aishwarya picked three that share one problem: the buyer is nervous, the decision is expensive, and the copy has to earn trust before it asks for anything.

Education Online degrees and upskilling

  • Programme landing pages
  • Lead nurture email sequences
  • Meta and Google ad copy
  • Course descriptions and SEO blogs
Nobody enrols because a page said "world class". They enrol because it answered the question they were embarrassed to ask. Client: UniAthena and others

Real estate Dubai off-plan and secondary

  • Project pages and brochures
  • Agent-to-camera reel scripts
  • Investor email and WhatsApp copy
  • Developer launch campaigns
Every number sourced from the brochure. No invented yields, no "guaranteed" anything. That is why the compliance team signs off first time. Client: Union Square House and others

Fertility health Clinics and patient education

  • Treatment explainer pages
  • Patient journey blogs
  • Consult booking ad copy
  • Doctor profile and FAQ content
The reader may have been trying for three years. The copy has to be accurate, warm and free of false promises, in that order. Client: Kazim's Fertility Barza

Selected work

Six pieces, not sixty. Each one: the problem, the call Aishwarya made, what happened. Full documents and live links on request. Work under NDA is anonymised and marked.

[Programme name] landing page

Shared with permission
Screenshot of the live page or ad, cropped to the copy. Proves it shipped.

[2 to 4 lines of the actual page copy. Hero headline plus first proof line.]

House rules

Non-negotiables that keep compliance teams calm and readers trusting. If a brief asks for the opposite, the answer is no.

  1. No number goes on a page that is not in a document you sent. Yields, success rates, salaries, handover dates: sourced or absent.
  2. No "guaranteed", "highest", "best in the region", "world class". If it cannot be proved, it is not written.
  3. The reader's objection is named in the first three lines. Time, money, fear, or doubt. Then it is answered.
  4. Medical and financial copy gets a second read against the regulator's wording before delivery.
  5. One page, one job, one call to action. A page that asks for three things gets none.

How a project runs

Four steps, one point of contact, no surprises at invoice.

1

Brief and reading

You send what you have. Aishwarya reads the product, the competitors and the last three things you published before writing a line.

2

Angle, then draft

One page on the argument the copy will make, approved before the full draft. Saves a round of revisions every time.

3

Two rounds of edits

Included. Tracked changes in Word or Google Docs, comments answered, not just accepted.

4

Delivery in your format

Docx, CMS-ready HTML, ad sheet or script table. Whatever your team pastes from, that is what arrives.

[Second testimonial, different industry from the pull quote above.][Name], [Role], [Company]
[Third testimonial, ideally from a designer or marketing manager on how she is to work with.][Name], [Role], [Company]
Portrait, 4:5, natural light, no stock feel.

You are not hiring a writer. You are hiring the person who reads the brochure, the competitor and the regulator before the first draft.

[Bio paragraph 1: where Aishwarya started, the first industry she wrote for, and how the other two followed.]

[Bio paragraph 2: how she works day to day, what she reads, what she refuses to write.]

  • Based in [City], works with teams in India and the UAE
  • Languages English, [Hindi], [other]
  • Works with designers, performance marketers, developers and compliance teams, across IST and GST
  • Tools Google Docs, Word, Notion, Figma comments, Meta Ads Manager (for reading results, not just writing for them)
  • Turnaround [e.g. landing page in 5 working days, ad set in 2]

Have a page that is not doing its job?

hello@writtenbyaishwarya.com
WhatsApp
LinkedIn Book a 20 minute call Replies within one working day. Send three things: the URL or draft, who it is for, and the date you need it by.

Or send the brief now.

Inquiry